We have thoroughly enjoyed meeting all of you!
We appreciate that you all love what we are doing, we have so much more planned for 2020 and beyond. Still holding true to our core values we have sourced new brands to add to our perfectly formed collection especially for you.
We have listened to you and understand that so many of you are at a crossroads with your individual style, wanting to dress more for yourself and show your personality or maybe circumstances have changed and you need more leisure outfits than work? You want quality and timeless style rather than fast fashion and that’s what Wildflower is all about.
A number of you have also told us you never have time for yourself or don’t know where to begin with your “capsule wardrobe”. With this in mind, our Sundays are now dedicated to appointment only. From March 1st you can book a one to one personal style shop appointment, we will ask lots of questions beforehand then and prepare a handpicked collection for you to try on the day.
I truly can’t wait to start “Style Sundays” please call the store for further details.
Thank you for your love and continued support we cant wait to show you the new SS20 collections. We know you will love them!
Nicola Hepworth
Shorts Suit Story
Tailoring’s grip is as firm as ever for spring (if you’re looking to invest in an exemplary trouser suit, now’s the time) but that doesn’t mean there aren’t some new, well-cut proposals. Exhibit A: the shorts suit. Cut long and lean, falling just below the knee. You might be sceptical now, but given how wedded you probably are to blazers, consider this trend a logical – and inevitable – progression. Our Greek brand Moutaki designed by two sisters delivers tailoring and simple statement jersey coordinates always with the signature femininity we love them for.
Blank Slate
Feeling ethereal? You’re in for a treat: spring is looking like boon time for floaty white dresses. We love Boho at Wildflower so this season is a dream come true. Consider this look carefree, summer immortalised an extreme vision of femininity. New instore brand Dream will dress us in handmade broderie anglais and prints. We are also bringing on board another new brand Hope & Ivy with their Japanese satin prints and vintage inspired wrap dresses.
En – Trenched
Fashion’s love affair with trench coats – that practical, dependable, goes-with-everything outerwear option – shows no signs of abating. This season we have found the perfect one from our favourite danish Brand Mos Mosh.
Get Shirty
Always a fan of the simple and stylish the new shirts teach a masterclass in modern minimalism. Less is more has never been truer than a great quality shirt teamed with tailored shorts, trousers or dressed down with jeans. We stock premium LA brand RAILS who deliver the best shirts on the circuit season after season. Truly, happy days are ahead for shirt-lovers: the humble button-down is back on the agenda, We say: a white shirt dress with a fluttering of frills at the cuffs is as close to heaven as anyone can get this season.
Craft Fair
With summers getting hotter and simple dresses in high demand I wanted to find the ultimate feminine print dresses, Floaty skirts and gypsy blouses. I can’t wait to introduce you all to our new brand Moliin created in Copenhagen in 2013 by Lottie Moliin. She had the desire to create a feminine collection twisted with a raw and cool attitude. Always inspired by the lifestyle of the city this collection dresses the modern women who seek a contemporary expression.
The graphic design plays an important role as well as the casual and sporty approach in style. Each garment is rich in detail and has a personal touch. The Moliin consumer is young in mind looking for an alternative to the mainstream. Through the collection made in high-quality materials the focus is kept to treat each garment in the right way. With an eye on the ever-changing fashion scene is kept alongside the always recognisable Moliin style.
Seventies re-run
The ’70s. Again. Perhaps it doesn’t feel entirely, well, new. But the the difference this season is that ’70s-inflected pieces are more wearable than ever before, thanks to a plethora of streamlined suits and easy-to-wear midi dresses. We are proud to stock MKT studio from Paris a design lead studio with lots of different personalities creating an eclectic vibrant collection every season with their rock and roll vibe these are timeless wardrobe staples to treasure.
Elegant and timeless but always with an edge, made for the risk takers and the trendsetters who know how the right accessories build a look. Don’t be a fashion victim.
We are your new obsession.
From The Classic, to The Roxy and The Amalfi, there’s something for everyone..
